Problem/Unmet Desire:

The media barrages men and women with both images ofunattainable bodies and delicious fast and fattening foods. There's simply not enough time in the day to answer both masters. Subsequently, body dismorphia is now pandemic. Spanx relutionized women's apparel with instant slimming wear, now its time for a product to meet the needs of men.


Alphawear's patent pending smart material expands when exposed to (body) heat propotionally to an individual body. It takes its user's best, and fills in the rest; while naturally underaccentuating the flab. It far more than an instant pump, in the time it takes to zip, it transforms its wearer's body by amplifying its inherent strengths; impressive, not absurd.