Bite

Problem/Unmet Desire:

Heavily established liquor brand with declining sales.

Solution:

Leveraging deep distribution base for fast entry wedge into hyper-competitive energy drink market while actually innovating within that category (1st natural fruit high energy drink as its mixer) for the next $100M+++ growth spurt shifting pre-existing cross-selling they were already providing for other-brand energy drink through their liquor.

bite