True innovation is a vector, physical movement into unchartered space where you can place your discovery flag.
Our unifying guide is in creating "Solutions that Save Years ™".
The following are examples in different categories.
There are important issues to fix in the world. True innovation in the product medium is about functional innovation- performing new jobs for consumers. They are the physical proof of the brand, but if designed well, also a core brand message themselves, and emotional as well as physical beacon.
We love solving for both "Little Brand Bigs" (to catapult young brands into the arena fighting way above their weight class, but also solutions for Big Brands Reborn. Competitive/Consumer overlap openings & positioning. Messaging. Image, Personality, Semiotics & Symbolism. Expression/Mediums (packaging, digital, product).
Overall, out template process is called "Transimagination™" as it goes beyond concurrent engineering into producing tangibles. DFIP™ (Design For Intellectual Property™)
Client installs: macros processes to physical skunkworks (people, process, tools).